Under the Yellow Umbrella Announces Partnership with Lindenwood University
Member News
05 Nov 2025
At Under The Yellow Umbrella, we’ve always believed that community partnerships are the backbone of meaningful growth. Today, we’re thrilled to announce a collaboration that embodies that very spirit — our official partnership with Lindenwood University.
This partnership isn’t just a handshake; it’s a shared commitment to strengthening the connection between local business, education, and community pride. Lindenwood University has long stood as a cornerstone of St. Charles — fostering creativity, leadership, and excellence among its students. Now, together, we’re opening new doors to collaboration, engagement, and local opportunity.
A Celebration of Shared Values
Lindenwood’s focus on academic excellence and community engagement perfectly aligns with our mission at Under the Yellow Umbrella — to be a space where creativity and connection thrive. Our owner Susan Davis is a proud graduate of Lindenwood University, and we currently have two Lindenwood students that are employees so Lions black and gold proudly roars under our yellow umbrella. This partnership represents the best of both worlds: local spirit meets collegiate pride.
What This Means for St. Charles
This partnership goes beyond the walls of our shop. It’s about creating synergy between campus life and historic Main Street, giving students and alumni a reason to explore, shop local, and feel part of something bigger. Together, we’re building bridges that celebrate what makes St. Charles truly special — its people, its stories, and its shared sense of belonging.
Expect to see Lindenwood-themed merchandise proudly displayed at Under the Yellow Umbrella, exclusive student discounts, and future co-hosted events that highlight our mutual dedication to community growth and engagement
This collaboration is more than a moment — it’s a movement. As we continue to grow alongside Lindenwood University, our goal remains clear: to support local talent, inspire partnership, and strengthen the heartbeat of our historic Main Street community.
From everyone here at Under the Yellow Umbrella — thank you for helping us turn local connections into lasting impact. Here’s to new beginnings, shared success, and a future built under the same umbrella of pride and purpose as Lindenwood University.
This partnership isn’t just a handshake; it’s a shared commitment to strengthening the connection between local business, education, and community pride. Lindenwood University has long stood as a cornerstone of St. Charles — fostering creativity, leadership, and excellence among its students. Now, together, we’re opening new doors to collaboration, engagement, and local opportunity.
A Celebration of Shared Values
Lindenwood’s focus on academic excellence and community engagement perfectly aligns with our mission at Under the Yellow Umbrella — to be a space where creativity and connection thrive. Our owner Susan Davis is a proud graduate of Lindenwood University, and we currently have two Lindenwood students that are employees so Lions black and gold proudly roars under our yellow umbrella. This partnership represents the best of both worlds: local spirit meets collegiate pride.
What This Means for St. Charles
This partnership goes beyond the walls of our shop. It’s about creating synergy between campus life and historic Main Street, giving students and alumni a reason to explore, shop local, and feel part of something bigger. Together, we’re building bridges that celebrate what makes St. Charles truly special — its people, its stories, and its shared sense of belonging.
Expect to see Lindenwood-themed merchandise proudly displayed at Under the Yellow Umbrella, exclusive student discounts, and future co-hosted events that highlight our mutual dedication to community growth and engagement
This collaboration is more than a moment — it’s a movement. As we continue to grow alongside Lindenwood University, our goal remains clear: to support local talent, inspire partnership, and strengthen the heartbeat of our historic Main Street community.
From everyone here at Under the Yellow Umbrella — thank you for helping us turn local connections into lasting impact. Here’s to new beginnings, shared success, and a future built under the same umbrella of pride and purpose as Lindenwood University.